AI 4 UX with John Whalen, PhD

AI Meets UX: Enhancing Surveys with Voice - Interview with Philip Brook, Voiceform

Ready to incorporate AI in your research workflow? Join John Whalen’s Maven courses for researchers and PMs to master the latest tools and techniques: https://maven.com/john-whalen/
In this installment of AI for UX, we sit down with Philip Brook, Co-Founder of Voiceform. We discuss how AI can make surveys more interactive, enabling researchers to quickly analyze data and summarize participant responses and follow up on those responses to gather deeper insights.
See the tool in action! This interview includes a demo of Voiceform —watch the video version on YouTube: https://youtu.be/BaBqW2TCZ_Q
Learn more about Voiceform: https://www.voiceform.com/
Episode Summary: https://www.brilliantexperience.com/blog/ai-meets-ux-enhancing-surveys-with-voice-interview-with-philip-brook-voiceform
“AI for UX” is a space to consider the future of user experience (UX) research with artificial intelligence (AI), brought to you by Brilliant. Join us as we interview leaders and founders of some of the most popular AI tools for UX research. Be sure to subscribe so you don't miss future episodes in this series!
We at Brilliant wanted to learn and keep up ourselves while creating a series you can trust. We want you to know that Brilliant pays full price for all tools we engage, and no parties are getting paid. This is neutral information designed to help us all to learn together.
About Brilliant Experience: Navigate the Mind, Lead the Market. With our AI-powered, psychology-led research, you can make informed decisions quickly—whether it’s about your customers, market, or product. Learn how at https://brlx.com.

Future of UX Research? AI-Powered Cohorts, Comparative Analysis & Insights - Interview with Alok Jain, Reveal

Ready to incorporate AI in your research workflow? Join John Whalen’s Maven courses for researchers and PMs to master the latest tools and techniques: https://maven.com/john-whalen/
In this installment of AI for UX, we sit down with Alok Jain, CEO of Reveal. He discusses how AI can streamline the data analysis process and provide verification mechanisms that make it easier for researchers – and product teams – to trust AI-generated insights. 
See the tool in action! This interview includes a demo of Reveal —watch the video version on YouTube: https://youtu.be/mp-rAWY_4Wg
Learn more about Wondering: https://doreveal.com/
Episode Summary: https://www.brilliantexperience.com/blog/the-future-of-ux-research-ai-powered-cohorts-comparative-analysis-amp-insights-interview-with-alok-jain-reveal
“AI for UX” is a space to consider the future of user experience (UX) research with artificial intelligence (AI), brought to you by Brilliant. Join us as we interview leaders and founders of some of the most popular AI tools for UX research. Be sure to subscribe so you don't miss future episodes in this series!
We at Brilliant wanted to learn and keep up ourselves while creating a series you can trust. We want you to know that Brilliant pays full price for all tools we engage, and no parties are getting paid. This is neutral information designed to help us all to learn together.
About Brilliant Experience: Navigate the Mind, Lead the Market. With our AI-powered, psychology-led research, you can make informed decisions quickly—whether it’s about your customers, market, or product. Learn how at https://brlx.com.

Using AI for Smarter, Faster Product Research - Interview with Axel Thomson, Wondering

Ready to incorporate AI in your research workflow? Join John Whalen’s Maven courses for researchers and PMs to master the latest tools and techniques: https://maven.com/john-whalen/
In this installment of AI for UX, we sit down with Axel Thomson, Founder of Wondering. We explore how AI tools are offering innovative real-time AI capabilities that empower product teams to dramatically accelerate their work, drive efficiency, and learn more from every participant.
See the tool in action! This interview includes a demo of Wondering —watch the video version on YouTube: https://youtu.be/BaBqW2TCZ_Q
Learn more about Wondering: https://wondering.com/
Episode Summary: https://www.brilliantexperience.com/blog/using-ai-for-smarter-faster-product-research-interview-with-axel-thomson-wondering
“AI for UX” is a space to consider the future of user experience (UX) research with artificial intelligence (AI), brought to you by Brilliant. Join us as we interview leaders and founders of some of the most popular AI tools for UX research. Be sure to subscribe so you don't miss future episodes in this series!
We at Brilliant wanted to learn and keep up ourselves while creating a series you can trust. We want you to know that Brilliant pays full price for all tools we engage, and no parties are getting paid. This is neutral information designed to help us all to learn together.
About Brilliant Experience: Navigate the Mind, Lead the Market. With our AI-powered, psychology-led research, you can make informed decisions quickly—whether it’s about your customers, market, or product. Learn how at https://brlx.com.

Harness AI for Customer Insights and Data-Driven Business Decisions - Interview with Moodi Mahmoudi, NEXT

Ready to incorporate AI in your research workflow? Join John Whalen’s Maven courses for researchers and PMs to master the latest tools and techniques: https://maven.com/john-whalen/
In this installment of AI for UX, we sit down with Moodi Mahmoudi, Co-Founder and CEO at NEXT. He discusses how the AI-powered product discovery platform helps everyone from executives and product teams validate day-to-day product decisions and big-picture ideas with customer insights.
See the tool in action! This interview includes a demo of NEXT —watch the video version on YouTube: https://youtu.be/BaBqW2TCZ_Q
Learn more about NEXT: https://www.nextapp.co/
Episode Summary: https://www.brilliantexperience.com/blog/harness-ai-for-customer-insights-and-data-driven-business-decisions-interview-with-moodi-mahmoudi-next
“AI for UX” is a space to consider the future of user experience (UX) research with artificial intelligence (AI), brought to you by Brilliant. Join us as we interview leaders and founders of some of the most popular AI tools for UX research. Be sure to subscribe so you don't miss future episodes in this series!
We at Brilliant wanted to learn and keep up ourselves while creating a series you can trust. We want you to know that Brilliant pays full price for all tools we engage, and no parties are getting paid. This is neutral information designed to help us all to learn together.
About Brilliant Experience: Navigate the Mind, Lead the Market. With our AI-powered, psychology-led research, you can make informed decisions quickly—whether it’s about your customers, market, or product. Learn how at https://brlx.com.

Can AI-moderated research best current methods? - Interview with Alfred Wahlforss, Listen Labs

Ready to incorporate AI in your research workflow? Join John Whalen’s Maven courses for researchers and PMs to master the latest tools and techniques: https://maven.com/john-whalen/
In this installment of AI for UX, we sit down with Alfred Wahlforss, Co-Founder of Listen Labs. Alfred explains how Listen Labs leverages AI to conduct, analyze, and summarize qualitative research at scale, addressing the challenge of gaining deep user insights while maintaining quantitative power.
See the tool in action! This interview includes a demo of Listen Labs —watch the video version on YouTube: https://www.youtube.com/watch?v=oPHsVEDNHgg
Learn more about Listen Labs: https://listenlabs.ai/
Episode Summary: https://www.brilliantexperience.com/blog/can-ai-moderated-research-best-current-methods-ai-for-ux-with-alfred-wahlforss-listen-labs
“AI for UX” is a space to consider the future of user experience (UX) research with artificial intelligence (AI), brought to you by Brilliant. Join us as we interview leaders and founders of some of the most popular AI tools for UX research. Be sure to subscribe so you don't miss future episodes in this series!
We at Brilliant wanted to learn and keep up ourselves while creating a series you can trust. We want you to know that Brilliant pays full price for all tools we engage, and no parties are getting paid. This is neutral information designed to help us all to learn together.
About Brilliant Experience: Navigate the Mind, Lead the Market. With our AI-powered, psychology-led research, you can make informed decisions quickly—whether it’s about your customers, market, or product. Learn how at https://brlx.com.

UX’s future: Multi-agent research platforms - Interview with John Provine, Voicepanel

In this installment of AI for UX, we sit down with John Provine, Co-Founder & CEO of Voicepanel. John explains how Voicepanel embeds research into product workflows with customizable AI agents and continuous discovery, redefining how teams learn from users.
See the tool in action! This interview includes a demo of Voicepanel — watch the video version on YouTube: https://youtu.be/9uuwzkJj5i4
Learn more about Voicepanel: https://www.voicepanel.com
Episode Summary: https://www.brilliantexperience.com/blog/uxs-future-multi-agent-research-platforms-interview-with-john-provine-voicepanelnbsp
Ready to Master AI-Powered Customer Research? Join Maven courses for UXRs and PMs led by John Whalen, PhD: https://maven.com/john-whalen/
“AI for UX” is a space to consider the future of user experience (UX) research with artificial intelligence (AI), brought to you by Brilliant. Join us as we interview leaders and founders of some of the most popular AI tools for UX research. Be sure to subscribe so you don't miss future episodes in this series!
We at Brilliant wanted to learn and keep up ourselves while creating a series you can trust. We want you to know that Brilliant pays full price for all tools we engage, and no parties are getting paid. This is neutral information designed to help us all to learn together.
About Brilliant Experience: Navigate the Mind, Lead the Market. With our AI-powered, psychology-led research, you can make informed decisions quickly—whether it’s about your customers, market, or product. Learn how at https://brlx.com.

Can AI automatically take notes and synthesize your research data? - Interview with Prayag Narula, Marvin

Master AI-Powered Customer Research! Join my Maven courses for UXRs and PMs: https://maven.com/john-whalen/
In this installment of AI for UX, we sit down with Prayag Narula, Co-Founder & CEO of Marvin. Prayag shares how AI in UX tools like Marvin can help break down silos within organizations by making research accessible to not just researchers but also designers, product managers, and strategic planners.
See the tool in action! This interview includes a demo of Marvin —watch the video version on YouTube: https://youtu.be/ddfCgqYGcZg
Learn more about Marvin: https://heymarvin.com/
Episode Summary: https://www.brilliantexperience.com/blog/can-ai-automatically-take-notes-and-synthesize-your-research-data-ai-for-ux-with-prayag-narula-marvin
“AI for UX” is a space to consider the future of user experience (UX) research with artificial intelligence (AI), brought to you by Brilliant. Join us as we interview leaders and founders of some of the most popular AI tools for UX research. Be sure to subscribe so you don't miss future episodes in this series!
We at Brilliant wanted to learn and keep up ourselves while creating a series you can trust. We want you to know that Brilliant pays full price for all tools we engage, and no parties are getting paid. This is neutral information designed to help us all to learn together.
About Brilliant Experience: Navigate the Mind, Lead the Market. With our AI-powered, psychology-led research, you can make informed decisions quickly—whether it’s about your customers, market, or product. Learn how at https://brlx.com.

From Decks to Dashboards: Reimagining Research Sharing - Interview with Ryan Glasgow, Sprig

In this installment of AI for UX, we sit down with Ryan Glasgow, Founder and CEO of Sprig. Ryan reveals how AI is transforming research from static reports to real-time, team-wide insight engines.
See the tool in action! This interview includes a demo of Sprig —watch the video version on YouTube: https://youtu.be/G5n7lrIkqh4
Learn more about Sprig: https://sprig.com/
Episode Summary: https://www.brilliantexperience.com/blog/https://www.brilliantexperience.com/blog/from-decks-to-dashboards-reimagining-research-sharing-interview-with-ryan-glasgow-sprig
Learn to Master AI for Customer Research with John Whalen, PhD! Registration is now open for our Maven courses for UXRs and PMs: https://maven.com/john-whalen/
“AI for UX” is a space to consider the future of user experience (UX) research with artificial intelligence (AI), brought to you by Brilliant. Join us as we interview leaders and founders of some of the most popular AI tools for UX research. Be sure to subscribe so you don't miss future episodes in this series!
We at Brilliant wanted to learn and keep up ourselves while creating a series you can trust. We want you to know that Brilliant pays full price for all tools we engage, and no parties are getting paid. This is neutral information designed to help us all to learn together.
About Brilliant Experience: Navigate the Mind, Lead the Market. With our AI-powered, psychology-led research, you can make informed decisions quickly—whether it’s about your customers, market, or product. Learn how at https://brlx.com.

Synthetic Users: A New Frontier in UX and Discovery Research? - AI 4 UX Interview with Kwame Ferreira, Synthetic Users

Ready to Master AI-Powered Customer Research? Join my Maven courses for UXRs and PMs: https://maven.com/john-whalen/
In this installment of AI for UX, we sit down with Kwame Ferreira, Founder of Synthetic Users. Kwame describes how synthetic users can speed discovery and be especially useful in the initial and growth phases of the product lifecycle, where quick and iterative feedback can significantly influence and optimize development.
See the tool in action! This interview includes a demo of Synthetic Users —watch the video version on YouTube: https://youtu.be/RoLM6o-CVnM
Learn more about Synthetic Users: https://www.syntheticusers.com/
Episode Summary: https://www.brilliantexperience.com/blog/synthetic-users-a-new-frontier-in-ux-and-discovery-research-ai-for-ux-with-kwame-ferreira-of-synthetic-users
“AI for UX” is a space to consider the future of user experience (UX) research with artificial intelligence (AI), brought to you by Brilliant. Join us as we interview leaders and founders of some of the most popular AI tools for UX research. Be sure to subscribe so you don't miss future episodes in this series!
We at Brilliant wanted to learn and keep up ourselves while creating a series you can trust. We want you to know that Brilliant pays full price for all tools we engage, and no parties are getting paid. This is neutral information designed to help us all to learn together.
About Brilliant Experience: Navigate the Mind, Lead the Market. With our AI-powered, psychology-led research, you can make informed decisions quickly—whether it’s about your customers, market, or product. Learn how at https://brlx.com.

Democratizing UX Research Using AI - Interview with Shrey Khokhra, Userology

Master AI-Powered Customer Research! Join my Maven courses for UXRs and PMs: https://maven.com/john-whalen/
In this installment of AI for UX, we sit down with Shrey Khokhra, Co-founder of Userology. Shrey explains how AI is redefining UX research by empowering non-researchers with AI that can design research for you and has visual understanding to expand AI moderation into the realm of usability testing.
See the tool in action! This interview includes a demo of Userology —watch the video version on YouTube: https://youtu.be/8mkK-nCiDlU
Learn more about Userology: https://www.userology.co/
Episode Summary: https://www.brilliantexperience.com/blog/
“AI for UX” is a space to consider the future of user experience (UX) research with artificial intelligence (AI), brought to you by Brilliant. Join us as we interview leaders and founders of some of the most popular AI tools for UX research. Be sure to subscribe so you don't miss future episodes in this series!
We at Brilliant wanted to learn and keep up ourselves while creating a series you can trust. We want you to know that Brilliant pays full price for all tools we engage, and no parties are getting paid. This is neutral information designed to help us all to learn together.
About Brilliant Experience: Navigate the Mind, Lead the Market. With our AI-powered, psychology-led research, you can make informed decisions quickly—whether it’s about your customers, market, or product. Learn how at https://brlx.com.