AI 4 UX with John Whalen, PhD

Welcome to AI 4 UX, a space to consider the future of user experience (UX) research with artificial intelligence (AI), brought to you by Brilliant. Join us as we interview leaders and founders of some of the most popular AI tools for UX research. Go beyond the AI hype as we do a deep dive and show you how the latest AI innovations will benefit you, gain insights on where the tools are headed next, and get a rare glimpse into how leaders in the field believe your role and research approach will evolve in the advent of AI-enhanced tools. Learn more about Brilliant’s AI 4 UX series here: https://bit.ly/3BYdiZt

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Episodes

5 days ago

Ready to Master AI-Powered Customer Research? Join my Maven courses for UXRs and PMs: https://maven.com/john-whalen/
In this installment of AI for UX, we sit down with Kwame Ferreira, Founder of Synthetic Users. Kwame describes how synthetic users can speed discovery and be especially useful in the initial and growth phases of the product lifecycle, where quick and iterative feedback can significantly influence and optimize development.
See the tool in action! This interview includes a demo of Synthetic Users —watch the video version on YouTube: https://youtu.be/RoLM6o-CVnM
Learn more about Synthetic Users: https://www.syntheticusers.com/
Episode Summary: https://www.brilliantexperience.com/blog/synthetic-users-a-new-frontier-in-ux-and-discovery-research-ai-for-ux-with-kwame-ferreira-of-synthetic-users
“AI for UX” is a space to consider the future of user experience (UX) research with artificial intelligence (AI), brought to you by Brilliant. Join us as we interview leaders and founders of some of the most popular AI tools for UX research. Be sure to subscribe so you don't miss future episodes in this series!
We at Brilliant wanted to learn and keep up ourselves while creating a series you can trust. We want you to know that Brilliant pays full price for all tools we engage, and no parties are getting paid. This is neutral information designed to help us all to learn together.
About Brilliant Experience: Navigate the Mind, Lead the Market. With our AI-powered, psychology-led research, you can make informed decisions quickly—whether it’s about your customers, market, or product. Learn how at https://brlx.com.

Friday Jun 20, 2025

Master AI-Powered Customer Research! Join my Maven courses for UXRs and PMs: https://maven.com/john-whalen/
In this installment of AI for UX, we sit down with Shrey Khokhra, Co-founder of Userology. Shrey explains how AI is redefining UX research by empowering non-researchers with AI that can design research for you and has visual understanding to expand AI moderation into the realm of usability testing.
See the tool in action! This interview includes a demo of Userology —watch the video version on YouTube: https://youtu.be/8mkK-nCiDlU
Learn more about Userology: https://www.userology.co/
Episode Summary: https://www.brilliantexperience.com/blog/
“AI for UX” is a space to consider the future of user experience (UX) research with artificial intelligence (AI), brought to you by Brilliant. Join us as we interview leaders and founders of some of the most popular AI tools for UX research. Be sure to subscribe so you don't miss future episodes in this series!
We at Brilliant wanted to learn and keep up ourselves while creating a series you can trust. We want you to know that Brilliant pays full price for all tools we engage, and no parties are getting paid. This is neutral information designed to help us all to learn together.
About Brilliant Experience: Navigate the Mind, Lead the Market. With our AI-powered, psychology-led research, you can make informed decisions quickly—whether it’s about your customers, market, or product. Learn how at https://brlx.com.

Friday Jun 13, 2025

In this installment of AI for UX, we sit down with Max Hackenschmied, Co-Founder of Condens. Max shared how Condens can accelerate the analysis process and his views on the role AI has in forming research insights.
See the tool in action! This interview includes a demo of Condens —watch the video version on YouTube: https://youtu.be/ggLjJRZhFlY
Learn more about Condens
Episode Summary
“AI for UX” is a space to consider the future of user experience (UX) research with artificial intelligence (AI), brought to you by Brilliant. Join us as we interview leaders and founders of some of the most popular AI tools for UX research. Be sure to subscribe so you don't miss future episodes in this series!
We at Brilliant wanted to learn and keep up ourselves while creating a series you can trust. We want you to know that Brilliant pays full price for all tools we engage, and no parties are getting paid. This is neutral information designed to help us all to learn together.
About Brilliant Experience: Navigate the Mind, Lead the Market. With our AI-powered, psychology-led research, you can make informed decisions quickly—whether it’s about your customers, market, or product. Learn how at https://brlx.com.

Friday Jun 06, 2025

In this installment of AI 4 UX, we sit down with Aaron Cannon, CEO and Co-founder at Outset. Aaron discusses the transformative power of AI in UX and product discovery research and his vision to harness the best features of qualitative and qualitative research into a single study.
See the tool in action! This interview includes a demo of Outset —watch the video version on YouTube: https://youtu.be/Q9Ri_JyXSXo
Learn more about Outset
Episode Summary
“AI for UX” is a space to consider the future of user experience (UX) research with artificial intelligence (AI), brought to you by Brilliant. Join us as we interview leaders and founders of some of the most popular AI tools for UX research. Be sure to subscribe so you don't miss future episodes in this series!
We at Brilliant wanted to learn and keep up ourselves while creating a series you can trust. We want you to know that Brilliant pays full price for all tools we engage, and no parties are getting paid. This is neutral information designed to help us all to learn together.
About Brilliant Experience: Navigate the Mind, Lead the Market. With our AI-powered, psychology-led research, you can make informed decisions quickly—whether it’s about your customers, market, or product. Learn how at https://brlx.com.

Friday May 30, 2025

In this installment of AI 4 UX, we sit down with Adam Fard, the Founder of UX Pilot. He talks with us all about how integrating AI into insights analysis, workshops, strategy, prototyping, and creating style guides can dramatically enhance the process, while preserving the indispensable human element in UX design.
See the tool in action! This interview includes a demo of UX Pilot —watch the video version on YouTube: https://www.youtube.com/watch?v=f2DrbXzMuRY
Learn more about UX Pilot: https://uxpilot.ai/
Episode Summary: https://www.brilliantexperience.com/blog/powering-your-entire-ux-workflow-with-ai-ai-for-ux-with-adam-fard-ux-pilot
“AI for UX” is a space to consider the future of user experience (UX) research with artificial intelligence (AI), brought to you by Brilliant. Join us as we interview leaders and founders of some of the most popular AI tools for UX research. Be sure to subscribe so you don't miss future episodes in this series!
We at Brilliant wanted to learn and keep up ourselves while creating a series you can trust. We want you to know that Brilliant pays full price for all tools we engage, and no parties are getting paid. This is neutral information designed to help us all to learn together.
About Brilliant Experience: Navigate the Mind, Lead the Market. With our AI-powered, psychology-led research, you can make informed decisions quickly—whether it’s about your customers, market, or product. Learn how at https://brlx.com.

Friday May 23, 2025

In this installment of AI 4 UX, we sit down with Henrik Mattsson, the CEO of Lookback. He talks with us all about how AI can increase stakeholder interactions with research data.
See the tool in action! This interview includes a demo of Lookback —watch the video version on YouTube: https://youtu.be/mDf33LanOX8
Learn more about Lookback: https://www.lookback.com/eureka
Episode Summary: https://www.brilliantexperience.com/blog/how-ai-can-increase-stakeholder-engagement-with-ux-research-ai-for-ux-with-henrik-mattsson-lookback
“AI for UX” is a space to consider the future of user experience (UX) research with artificial intelligence (AI), brought to you by Brilliant. Join us as we interview leaders and founders of some of the most popular AI tools for UX research. Be sure to subscribe so you don't miss future episodes in this series!
We at Brilliant wanted to learn and keep up ourselves while creating a series you can trust. We want you to know that Brilliant pays full price for all tools we engage, and no parties are getting paid. This is neutral information designed to help us all to learn together.
About Brilliant Experience: Navigate the Mind, Lead the Market. With our AI-powered, psychology-led research, you can make informed decisions quickly—whether it’s about your customers, market, or product. Learn how at https://brlx.com.

Friday May 16, 2025

In this installment of AI 4 UX, we sit down with Valerie Pegon, the Co-founder of QoQo. She talks with us all about using an AI companion to enhance workshops and UX research planning and analysis.
See the tool in action! This interview includes a demo of QoQo —watch the video version on YouTube: https://www.youtube.com/watch?v=SM6GdGaA7fg
Learn more about QoQo: https://qoqo.ai/
Episode Summary: https://www.brilliantexperience.com/blog/ai-enhanced-workshops-and-research-planning-ai-4-ux-with-qoqo
“AI for UX” is a space to consider the future of user experience (UX) research with artificial intelligence (AI), brought to you by Brilliant. Join us as we interview leaders and founders of some of the most popular AI tools for UX research. Be sure to subscribe so you don't miss future episodes in this series!
We at Brilliant wanted to learn and keep up ourselves while creating a series you can trust. We want you to know that Brilliant pays full price for all tools we engage, and no parties are getting paid. This is neutral information designed to help us all to learn together.
About Brilliant Experience: Navigate the Mind, Lead the Market. With our AI-powered, psychology-led research, you can make informed decisions quickly—whether it’s about your customers, market, or product. Learn how at https://brlx.com.

Friday May 09, 2025

Jason Brand, Co-founder & CEO of Usedge, shares how AI tools are enabling researchers to work more strategically and helping product teams gain faster, self-serve access to insights.
See the tool in action! This interview includes a demo of Usedge —watch the video version on YouTube: https://youtu.be/os0iy6In_68
Learn more about Usedge: https://usedge.com/
Episode Summary: https://www.brilliantexperience.com/blog/research-reimagined-with-ai-agents-interview-with-jason-brand-usedge/
“AI for UX” is a space to consider the future of user experience (UX) research with artificial intelligence (AI), brought to you by Brilliant. Join us as we interview leaders and founders of some of the most popular AI tools for UX research. Be sure to subscribe so you don't miss future episodes in this series!
We at Brilliant wanted to learn and keep up ourselves while creating a series you can trust. We want you to know that Brilliant pays full price for all tools we engage, and no parties are getting paid. This is neutral information designed to help us all to learn together.
About Brilliant Experience: Navigate the Mind, Lead the Market. With our AI-powered, psychology-led research, you can make informed decisions quickly—whether it’s about your customers, market, or product. Learn how at https://brlx.com.

Friday May 02, 2025

Max Fergus, the CEO of UserCue, talks with us all about future of UX research and how UserCue offers dynamic AI moderated interviews and analysis at scale.
See the tool in action! This interview includes a demo of UserCue —watch the video version on YouTube: https://youtu.be/BL0qKDvg8XI
Learn more about UserCue: https://www.tryusercue.com/
Episode Summary: https://www.brilliantexperience.com/blog/ux-ai4ux-uxresearch-productdiscovery-continuousdiscovery-marketresearch-productdesign-ai-aiux-innovation
“AI for UX” is a space to consider the future of user experience (UX) research with artificial intelligence (AI), brought to you by Brilliant. Join us as we interview leaders and founders of some of the most popular AI tools for UX research. Be sure to subscribe so you don't miss future episodes in this series!
We at Brilliant wanted to learn and keep up ourselves while creating a series you can trust. We want you to know that Brilliant pays full price for all tools we engage, and no parties are getting paid. This is neutral information designed to help us all to learn together.
About Brilliant Experience: Navigate the Mind, Lead the Market. With our AI-powered, psychology-led research, you can make informed decisions quickly—whether it’s about your customers, market, or product. Learn how at https://brlx.com.
 

Friday Apr 25, 2025

Arnob Mukherjee, Co-Founder of Olvy, discusses how AI tools are allowing product teams to dramatically increase the number of evidence-driven decisions they make which are based on multiple data streams at once.
See the tool in action! This interview includes a demo of Olvy —watch the video version on YouTube: https://youtu.be/vu5cfMqS_So
Learn more about Olvy: https://olvy.co/
Episode Summary: https://www.brilliantexperience.com/blog/taming-the-cx-data-deluge-ai-powered-user-insights
“AI for UX” is a space to consider the future of user experience (UX) research with artificial intelligence (AI), brought to you by Brilliant. Join us as we interview leaders and founders of some of the most popular AI tools for UX research. Be sure to subscribe so you don't miss future episodes in this series!
We at Brilliant wanted to learn and keep up ourselves while creating a series you can trust. We want you to know that Brilliant pays full price for all tools we engage, and no parties are getting paid. This is neutral information designed to help us all to learn together.
About Brilliant Experience: Navigate the Mind, Lead the Market. With our AI-powered, psychology-led research, you can make informed decisions quickly—whether it’s about your customers, market, or product. Learn how at https://brlx.com.
 

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