Friday May 23, 2025

How AI Can Increase Stakeholder Engagement - Interview with Henrik Mattsson, Lookback

In this installment of AI 4 UX, we sit down with Henrik Mattsson, the CEO of Lookback. He talks with us all about how AI can increase stakeholder interactions with research data.

See the tool in action! This interview includes a demo of Lookback —watch the video version on YouTube: https://youtu.be/mDf33LanOX8

Learn more about Lookback: https://www.lookback.com/eureka

Episode Summary: https://www.brilliantexperience.com/blog/how-ai-can-increase-stakeholder-engagement-with-ux-research-ai-for-ux-with-henrik-mattsson-lookback

“AI for UX” is a space to consider the future of user experience (UX) research with artificial intelligence (AI), brought to you by Brilliant. Join us as we interview leaders and founders of some of the most popular AI tools for UX research. Be sure to subscribe so you don't miss future episodes in this series!

We at Brilliant wanted to learn and keep up ourselves while creating a series you can trust. We want you to know that Brilliant pays full price for all tools we engage, and no parties are getting paid. This is neutral information designed to help us all to learn together.

About Brilliant Experience: Navigate the Mind, Lead the Market. With our AI-powered, psychology-led research, you can make informed decisions quickly—whether it’s about your customers, market, or product. Learn how at https://brlx.com.

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