AI 4 UX with John Whalen, PhD

AI-Powered Research: From Data to Decisions Faster - Interview with Marco Rovagnati, Quallie.Ai

In this installment of AI for UX, we sit down with Marco Rovagnati, Co-Founder of Quallie.Ai. Marco shares how AI-powered research tools are eliminating tedious UX research and product discovery tasks, making insights more dynamic and actionable, and ensuring research remains accessible for strategic decision-making.
See the tool in action! This interview includes a demo of Quallie.Ai —watch the video version on YouTube: https://youtu.be/QuIuXmRlZ4U
Learn more about Quallie.Ai: https://quallie.ai/
Episode Summary: https://www.brilliantexperience.com/blog/ai-powered-research-from-data-to-decisions-faster-interview-with-marco-rovagnati-quallieai
“AI for UX” is a space to consider the future of user experience (UX) research with artificial intelligence (AI), brought to you by Brilliant. Join us as we interview leaders and founders of some of the most popular AI tools for UX research. Be sure to subscribe so you don't miss future episodes in this series!
We at Brilliant wanted to learn and keep up ourselves while creating a series you can trust. We want you to know that Brilliant pays full price for all tools we engage, and no parties are getting paid. This is neutral information designed to help us all to learn together.
About Brilliant Experience: Navigate the Mind, Lead the Market. With our AI-powered, psychology-led research, you can make informed decisions quickly—whether it’s about your customers, market, or product. Learn how at https://brlx.com.

Understanding “the Why” Behind NPS Metrics Moves - Interview with Ben Hookway, Relative Insight

Ben Hookway, CEO of Relative Insight, shares a comparative linguistics approach that delivers clear, evidence-based metrics that support decision-making by analyzing open-ended NPS responses.
See the tool in action! This interview includes a demo of Relative Insight —watch the video version on YouTube: https://youtu.be/K1496oB_fmM
Learn more about Relative Insight: https://relativeinsight.com/
Episode Summary: https://www.brilliantexperience.com/blog/understanding-the-why-behind-nps-metrics-moves-interview-with-ben-hookway-relative-insight
“AI for UX” is a space to consider the future of user experience (UX) research with artificial intelligence (AI), brought to you by Brilliant. Join us as we interview leaders and founders of some of the most popular AI tools for UX research. Be sure to subscribe so you don't miss future episodes in this series!
We at Brilliant wanted to learn and keep up ourselves while creating a series you can trust. We want you to know that Brilliant pays full price for all tools we engage, and no parties are getting paid. This is neutral information designed to help us all to learn together.
About Brilliant Experience: Navigate the Mind, Lead the Market. With our AI-powered, psychology-led research, you can make informed decisions quickly—whether it’s about your customers, market, or product. Learn how at https://brlx.com.

AI as Your Research Partner, Not a Replacement - Interview with Tanya Berlina, Yasna.ai

Tanya Berlina, Client Success Director at Yasna.ai, discusses how AI-powered research tools like Yasna enable UX researchers and product managers to scale qualitative research without losing depth, blend qualitative and quantitative insights for smarter decision-making, and streamline routine tasks while keeping human expertise at the center of the research process.
See the tool in action! This interview includes a demo of Yasna.ai —watch the video version on YouTube: https://youtu.be/US_Cs0ZyX4Y
Learn more about Yasna.ai: https://yasna.ai/
Episode Summary: https://www.brilliantexperience.com/blog/ai-as-your-research-partner-not-a-replacement-interview-with-tanya-berlina-yasnaai
“AI for UX” is a space to consider the future of user experience (UX) research with artificial intelligence (AI), brought to you by Brilliant. Join us as we interview leaders and founders of some of the most popular AI tools for UX research. Be sure to subscribe so you don't miss future episodes in this series!
We at Brilliant wanted to learn and keep up ourselves while creating a series you can trust. We want you to know that Brilliant pays full price for all tools we engage, and no parties are getting paid. This is neutral information designed to help us all to learn together.
About Brilliant Experience: Navigate the Mind, Lead the Market. With our AI-powered, psychology-led research, you can make informed decisions quickly—whether it’s about your customers, market, or product. Learn how at https://brlx.com.

AI in Participant Recruitment is Transforming UX Research - Interview with Basel Fakhoury, User Interviews

Basel Fakhoury, Co-Founder and CEO of User Interviews, discusses how User Interviews’ AI-powered platform and integrations enable faster participant recruitment and AI’s potential to democratize research workflows and increase the ROI of user insights.
Learn more about User Interviews: userinterviews.com/
Episode Summary: https://www.brilliantexperience.com/blog/ai-in-participant-recruitment-is-transforming-ux-research
“AI for UX” is a space to consider the future of user experience (UX) research with artificial intelligence (AI), brought to you by Brilliant. Join us as we interview leaders and founders of some of the most popular AI tools for UX research. Be sure to subscribe so you don't miss future episodes in this series!
We at Brilliant wanted to learn and keep up ourselves while creating a series you can trust. We want you to know that Brilliant pays full price for all tools we engage, and no parties are getting paid. This is neutral information designed to help us all to learn together.
About Brilliant Experience: Navigate the Mind, Lead the Market. With our AI-powered, psychology-led research, you can make informed decisions quickly—whether it’s about your customers, market, or product. Learn how at https://brlx.com.

How AI Is Changing UX Research Roles and Workflows - Interview with Eric Li, Versive

In this installment of AI for UX, we sit down with Eric Li, Co-Founder of Versive. Eric discusses how AI tools are transforming customer research by enabling faster interview-like studies, allowing for more research that produces better product decisions, and shifting researchers toward more strategic roles.
See the tool in action! This interview includes a demo of Versive —watch the video version on YouTube: https://youtu.be/GsY2QPwIjnA?si=8tIj-GC2OwpMpVw5
Learn more about Versive: https://www.getversive.com/
Episode Summary: https://www.brilliantexperience.com/blog/how-ai-is-changing-ux-research-roles-and-workflows-interview-with-eric-li-versive
“AI for UX” is a space to consider the future of user experience (UX) research with artificial intelligence (AI), brought to you by Brilliant. Join us as we interview leaders and founders of some of the most popular AI tools for UX research. Be sure to subscribe so you don't miss future episodes in this series!
We at Brilliant wanted to learn and keep up ourselves while creating a series you can trust. We want you to know that Brilliant pays full price for all tools we engage, and no parties are getting paid. This is neutral information designed to help us all to learn together.
About Brilliant Experience: Navigate the Mind, Lead the Market. With our AI-powered, psychology-led research, you can make informed decisions quickly—whether it’s about your customers, market, or product. Learn how at https://brlx.com.

How AI for Research lets product teams focus on Strategy - Interview with Natan Voitenkov, Genway

Natan Voitenkov, Co-Founder and CEO of Genway AI, discusses how AI tools are expanding the target audience for research insights to include designers, product managers, and broader consumer insights functions.
Learn more about Genway AI: https://www.genway.ai/
Episode Summary: https://www.brilliantexperience.com/blog/how-ai-for-research-lets-product-teams-focus-on-strategy-interview-with-natan-voitenkov-genway
“AI for UX” is a space to consider the future of user experience (UX) research with artificial intelligence (AI), brought to you by Brilliant. Join us as we interview leaders and founders of some of the most popular AI tools for UX research. Be sure to subscribe so you don't miss future episodes in this series!
We at Brilliant wanted to learn and keep up ourselves while creating a series you can trust. We want you to know that Brilliant pays full price for all tools we engage, and no parties are getting paid. This is neutral information designed to help us all to learn together.
About Brilliant Experience: Navigate the Mind, Lead the Market. With our AI-powered, psychology-led research, you can make informed decisions quickly—whether it’s about your customers, market, or product. Learn how at https://brlx.com.

How AI is Revolutionizing Product Discovery - Interview with Kene Anoliefo, Heard

In this installment of AI for UX, we sit down with Kene Anoliefo, Co-founder of Heard. Kene Anoliefo discusses how AI-powered research is transforming product discovery by making it faster, more iterative, and seamlessly integrating qualitative and quantitative insights.
Learn more about Heard: https://heard.elis.ai/
Episode Summary: https://www.brilliantexperience.com/blog/how-ai-is-revolutionizing-product-discovery-interview-with-kene-anoliefo-heard
“AI for UX” is a space to consider the future of user experience (UX) research with artificial intelligence (AI), brought to you by Brilliant. Join us as we interview leaders and founders of some of the most popular AI tools for UX research. Be sure to subscribe so you don't miss future episodes in this series!
We at Brilliant wanted to learn and keep up ourselves while creating a series you can trust. We want you to know that Brilliant pays full price for all tools we engage, and no parties are getting paid. This is neutral information designed to help us all to learn together.
About Brilliant Experience: Navigate the Mind, Lead the Market. With our AI-powered, psychology-led research, you can make informed decisions quickly—whether it’s about your customers, market, or product. Learn how at https://brlx.com.

The Future of UX Research: AI-Mediated Conversations - Interview with Matteo Cera, Glaut

Matteo Cera, Co-Founder and CEO of Glaut, discusses how AI-moderated interviews are bridging the gap between qualitative and quantitative research, enabling global insights in hours, and shifting UX research from surveys to natural conversations.
Learn more about Glaut: https://www.glaut.com
Episode Summary: https://www.brilliantexperience.com/blog/the-future-of-ux-research-ai-mediated-conversations-interview-with-matteo-cera-glaut
“AI for UX” is a space to consider the future of user experience (UX) research with artificial intelligence (AI), brought to you by Brilliant. Join us as we interview leaders and founders of some of the most popular AI tools for UX research. Be sure to subscribe so you don't miss future episodes in this series!
We at Brilliant wanted to learn and keep up ourselves while creating a series you can trust. We want you to know that Brilliant pays full price for all tools we engage, and no parties are getting paid. This is neutral information designed to help us all to learn together.
About Brilliant Experience: Navigate the Mind, Lead the Market. With our AI-powered, psychology-led research, you can make informed decisions quickly—whether it’s about your customers, market, or product. Learn how at https://brlx.com.

Increasing the Impact of UX Research with AI-Powered Insights - Interview with Michael Bamberger, Tetra

Michael Bamberger, Founder of Tetra,  explains how AI tools like Tetra are automating insights, leveraging organic data, and enabling faster, more explorative research workflows across an organization.
Learn more about Tetra: https://www.tetrainsights.com/
Episode Summary: https://www.brilliantexperience.com/blog/increasing-the-impact-of-ux-research-with-ai-powered-insights-interview-with-michael-bamberger-tetra
“AI for UX” is a space to consider the future of user experience (UX) research with artificial intelligence (AI), brought to you by Brilliant. Join us as we interview leaders and founders of some of the most popular AI tools for UX research. Be sure to subscribe so you don't miss future episodes in this series!
We at Brilliant wanted to learn and keep up ourselves while creating a series you can trust. We want you to know that Brilliant pays full price for all tools we engage, and no parties are getting paid. This is neutral information designed to help us all to learn together.
About Brilliant Experience: Navigate the Mind, Lead the Market. With our AI-powered, psychology-led research, you can make informed decisions quickly—whether it’s about your customers, market, or product. Learn how at https://brlx.com.

Get Insights in Hours and Virtual Consumer Feedback - Interview with Kathryn Topp, Yabble

Kathryn Topp, CEO of Yabble, discusses how AI tools are impacting UX research and consumer product innovation by accelerating insights, enabling rapid product iteration, and uncovering emerging trends like the convergence of physical and digital experiences.
Learn more about Yabble: https://www.yabble.com/
Episode Summary: https://www.brilliantexperience.com/blog/get-insights-in-hours-and-virtual-consumer-feedback-interview-with-kathryn-topp-yabble
“AI for UX” is a space to consider the future of user experience (UX) research with artificial intelligence (AI), brought to you by Brilliant. Join us as we interview leaders and founders of some of the most popular AI tools for UX research. Be sure to subscribe so you don't miss future episodes in this series!
We at Brilliant wanted to learn and keep up ourselves while creating a series you can trust. We want you to know that Brilliant pays full price for all tools we engage, and no parties are getting paid. This is neutral information designed to help us all to learn together.
About Brilliant Experience: Navigate the Mind, Lead the Market. With our AI-powered, psychology-led research, you can make informed decisions quickly—whether it’s about your customers, market, or product. Learn how at https://brlx.com.