AI 4 UX with John Whalen, PhD

In this installment of AI 4 UX, we sit down with Adam Fard, the Founder of UX Pilot. He talks with us all about how integrating AI into insights analysis, workshops, strategy, prototyping, and creating style guides can dramatically enhance the process, while preserving the indispensable human element in UX design.
See the tool in action! This interview includes a demo of UX Pilot —watch the video version on YouTube: https://www.youtube.com/watch?v=f2DrbXzMuRY
Learn more about UX Pilot: https://uxpilot.ai/
Episode Summary: https://www.brilliantexperience.com/blog/powering-your-entire-ux-workflow-with-ai-ai-for-ux-with-adam-fard-ux-pilot
“AI for UX” is a space to consider the future of user experience (UX) research with artificial intelligence (AI), brought to you by Brilliant. Join us as we interview leaders and founders of some of the most popular AI tools for UX research. Be sure to subscribe so you don't miss future episodes in this series!
We at Brilliant wanted to learn and keep up ourselves while creating a series you can trust. We want you to know that Brilliant pays full price for all tools we engage, and no parties are getting paid. This is neutral information designed to help us all to learn together.
About Brilliant Experience: Navigate the Mind, Lead the Market. With our AI-powered, psychology-led research, you can make informed decisions quickly—whether it’s about your customers, market, or product. Learn how at https://brlx.com.

In this installment of AI 4 UX, we sit down with Henrik Mattsson, the CEO of Lookback. He talks with us all about how AI can increase stakeholder interactions with research data.
See the tool in action! This interview includes a demo of Lookback —watch the video version on YouTube: https://youtu.be/mDf33LanOX8
Learn more about Lookback: https://www.lookback.com/eureka
Episode Summary: https://www.brilliantexperience.com/blog/how-ai-can-increase-stakeholder-engagement-with-ux-research-ai-for-ux-with-henrik-mattsson-lookback
“AI for UX” is a space to consider the future of user experience (UX) research with artificial intelligence (AI), brought to you by Brilliant. Join us as we interview leaders and founders of some of the most popular AI tools for UX research. Be sure to subscribe so you don't miss future episodes in this series!
We at Brilliant wanted to learn and keep up ourselves while creating a series you can trust. We want you to know that Brilliant pays full price for all tools we engage, and no parties are getting paid. This is neutral information designed to help us all to learn together.
About Brilliant Experience: Navigate the Mind, Lead the Market. With our AI-powered, psychology-led research, you can make informed decisions quickly—whether it’s about your customers, market, or product. Learn how at https://brlx.com.

In this installment of AI 4 UX, we sit down with Valerie Pegon, the Co-founder of QoQo. She talks with us all about using an AI companion to enhance workshops and UX research planning and analysis.
See the tool in action! This interview includes a demo of QoQo —watch the video version on YouTube: https://www.youtube.com/watch?v=SM6GdGaA7fg
Learn more about QoQo: https://qoqo.ai/
Episode Summary: https://www.brilliantexperience.com/blog/ai-enhanced-workshops-and-research-planning-ai-4-ux-with-qoqo
“AI for UX” is a space to consider the future of user experience (UX) research with artificial intelligence (AI), brought to you by Brilliant. Join us as we interview leaders and founders of some of the most popular AI tools for UX research. Be sure to subscribe so you don't miss future episodes in this series!
We at Brilliant wanted to learn and keep up ourselves while creating a series you can trust. We want you to know that Brilliant pays full price for all tools we engage, and no parties are getting paid. This is neutral information designed to help us all to learn together.
About Brilliant Experience: Navigate the Mind, Lead the Market. With our AI-powered, psychology-led research, you can make informed decisions quickly—whether it’s about your customers, market, or product. Learn how at https://brlx.com.

Jason Brand, Co-founder & CEO of Usedge, shares how AI tools are enabling researchers to work more strategically and helping product teams gain faster, self-serve access to insights.
See the tool in action! This interview includes a demo of Usedge —watch the video version on YouTube: https://youtu.be/os0iy6In_68
Learn more about Usedge: https://usedge.com/
Episode Summary: https://www.brilliantexperience.com/blog/research-reimagined-with-ai-agents-interview-with-jason-brand-usedge/
“AI for UX” is a space to consider the future of user experience (UX) research with artificial intelligence (AI), brought to you by Brilliant. Join us as we interview leaders and founders of some of the most popular AI tools for UX research. Be sure to subscribe so you don't miss future episodes in this series!
We at Brilliant wanted to learn and keep up ourselves while creating a series you can trust. We want you to know that Brilliant pays full price for all tools we engage, and no parties are getting paid. This is neutral information designed to help us all to learn together.
About Brilliant Experience: Navigate the Mind, Lead the Market. With our AI-powered, psychology-led research, you can make informed decisions quickly—whether it’s about your customers, market, or product. Learn how at https://brlx.com.

Max Fergus, the CEO of UserCue, talks with us all about future of UX research and how UserCue offers dynamic AI moderated interviews and analysis at scale.
See the tool in action! This interview includes a demo of UserCue —watch the video version on YouTube: https://youtu.be/BL0qKDvg8XI
Learn more about UserCue: https://www.tryusercue.com/
Episode Summary: https://www.brilliantexperience.com/blog/ux-ai4ux-uxresearch-productdiscovery-continuousdiscovery-marketresearch-productdesign-ai-aiux-innovation
“AI for UX” is a space to consider the future of user experience (UX) research with artificial intelligence (AI), brought to you by Brilliant. Join us as we interview leaders and founders of some of the most popular AI tools for UX research. Be sure to subscribe so you don't miss future episodes in this series!
We at Brilliant wanted to learn and keep up ourselves while creating a series you can trust. We want you to know that Brilliant pays full price for all tools we engage, and no parties are getting paid. This is neutral information designed to help us all to learn together.
About Brilliant Experience: Navigate the Mind, Lead the Market. With our AI-powered, psychology-led research, you can make informed decisions quickly—whether it’s about your customers, market, or product. Learn how at https://brlx.com.
 

Arnob Mukherjee, Co-Founder of Olvy, discusses how AI tools are allowing product teams to dramatically increase the number of evidence-driven decisions they make which are based on multiple data streams at once.
See the tool in action! This interview includes a demo of Olvy —watch the video version on YouTube: https://youtu.be/vu5cfMqS_So
Learn more about Olvy: https://olvy.co/
Episode Summary: https://www.brilliantexperience.com/blog/taming-the-cx-data-deluge-ai-powered-user-insights
“AI for UX” is a space to consider the future of user experience (UX) research with artificial intelligence (AI), brought to you by Brilliant. Join us as we interview leaders and founders of some of the most popular AI tools for UX research. Be sure to subscribe so you don't miss future episodes in this series!
We at Brilliant wanted to learn and keep up ourselves while creating a series you can trust. We want you to know that Brilliant pays full price for all tools we engage, and no parties are getting paid. This is neutral information designed to help us all to learn together.
About Brilliant Experience: Navigate the Mind, Lead the Market. With our AI-powered, psychology-led research, you can make informed decisions quickly—whether it’s about your customers, market, or product. Learn how at https://brlx.com.
 

In this installment of AI for UX, we sit down with Jonathan Fairman, VP of Product of dscout. Jonathan emphasizes how AI tools integrated into dScout help researchers handle the overwhelming amount of data from diary studies or large research projects efficiently.
See the tool in action! This interview includes a demo of dscout —watch the video version on YouTube: https://youtu.be/2zTE7Evq4qY
Learn more about dscout: https://dscout.com/
Episode Summary: https://www.brilliantexperience.com/blog/dscout-ai-smarter-faster-and-more-human-centric-research-interview-with-jonathan-fairman-dscout
“AI for UX” is a space to consider the future of user experience (UX) research with artificial intelligence (AI), brought to you by Brilliant. Join us as we interview leaders and founders of some of the most popular AI tools for UX research. Be sure to subscribe so you don't miss future episodes in this series!
We at Brilliant wanted to learn and keep up ourselves while creating a series you can trust. We want you to know that Brilliant pays full price for all tools we engage, and no parties are getting paid. This is neutral information designed to help us all to learn together.
About Brilliant Experience: Navigate the Mind, Lead the Market. With our AI-powered, psychology-led research, you can make informed decisions quickly—whether it’s about your customers, market, or product. Learn how at https://brlx.com.

In this installment of AI for UX, we sit down with Marco Rovagnati, Co-Founder of Quallie.Ai. Marco shares how AI-powered research tools are eliminating tedious UX research and product discovery tasks, making insights more dynamic and actionable, and ensuring research remains accessible for strategic decision-making.
See the tool in action! This interview includes a demo of Quallie.Ai —watch the video version on YouTube: https://youtu.be/QuIuXmRlZ4U
Learn more about Quallie.Ai: https://quallie.ai/
Episode Summary: https://www.brilliantexperience.com/blog/ai-powered-research-from-data-to-decisions-faster-interview-with-marco-rovagnati-quallieai
“AI for UX” is a space to consider the future of user experience (UX) research with artificial intelligence (AI), brought to you by Brilliant. Join us as we interview leaders and founders of some of the most popular AI tools for UX research. Be sure to subscribe so you don't miss future episodes in this series!
We at Brilliant wanted to learn and keep up ourselves while creating a series you can trust. We want you to know that Brilliant pays full price for all tools we engage, and no parties are getting paid. This is neutral information designed to help us all to learn together.
About Brilliant Experience: Navigate the Mind, Lead the Market. With our AI-powered, psychology-led research, you can make informed decisions quickly—whether it’s about your customers, market, or product. Learn how at https://brlx.com.

Ben Hookway, CEO of Relative Insight, shares a comparative linguistics approach that delivers clear, evidence-based metrics that support decision-making by analyzing open-ended NPS responses.
See the tool in action! This interview includes a demo of Relative Insight —watch the video version on YouTube: https://youtu.be/K1496oB_fmM
Learn more about Relative Insight: https://relativeinsight.com/
Episode Summary: https://www.brilliantexperience.com/blog/understanding-the-why-behind-nps-metrics-moves-interview-with-ben-hookway-relative-insight
“AI for UX” is a space to consider the future of user experience (UX) research with artificial intelligence (AI), brought to you by Brilliant. Join us as we interview leaders and founders of some of the most popular AI tools for UX research. Be sure to subscribe so you don't miss future episodes in this series!
We at Brilliant wanted to learn and keep up ourselves while creating a series you can trust. We want you to know that Brilliant pays full price for all tools we engage, and no parties are getting paid. This is neutral information designed to help us all to learn together.
About Brilliant Experience: Navigate the Mind, Lead the Market. With our AI-powered, psychology-led research, you can make informed decisions quickly—whether it’s about your customers, market, or product. Learn how at https://brlx.com.

Tanya Berlina, Client Success Director at Yasna.ai, discusses how AI-powered research tools like Yasna enable UX researchers and product managers to scale qualitative research without losing depth, blend qualitative and quantitative insights for smarter decision-making, and streamline routine tasks while keeping human expertise at the center of the research process.
See the tool in action! This interview includes a demo of Yasna.ai —watch the video version on YouTube: https://youtu.be/US_Cs0ZyX4Y
Learn more about Yasna.ai: https://yasna.ai/
Episode Summary: https://www.brilliantexperience.com/blog/ai-as-your-research-partner-not-a-replacement-interview-with-tanya-berlina-yasnaai
“AI for UX” is a space to consider the future of user experience (UX) research with artificial intelligence (AI), brought to you by Brilliant. Join us as we interview leaders and founders of some of the most popular AI tools for UX research. Be sure to subscribe so you don't miss future episodes in this series!
We at Brilliant wanted to learn and keep up ourselves while creating a series you can trust. We want you to know that Brilliant pays full price for all tools we engage, and no parties are getting paid. This is neutral information designed to help us all to learn together.
About Brilliant Experience: Navigate the Mind, Lead the Market. With our AI-powered, psychology-led research, you can make informed decisions quickly—whether it’s about your customers, market, or product. Learn how at https://brlx.com.